Radio Times

The pinkification of toys

April 14, 2014

Guests: Elizabeth Sweet, Yael Kohen

If you walk down the toy aisles of a store, you’ll find that they are color coded to appeal to boys and girls. There are aisles full of blue, black, and gray action figures, building sets, and battle weapons, and there are aisles with sparkly pink Princess toys, Barbie dolls, and My Little Ponies.  Some people worry that all the pink toy marketing is bad for girls – limiting not only their play but what they become as adults.  Today, we’ll talk about the “pinkification” of girls’ toys and what it means for boys, too.  Our guests are ELIZABETH SWEET, a postdoctoral scholar at the University of California, Davis and YAEL KOHEN, a reporter and writer.

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