Are you brand loyal?
March 12, 2014
Guests: Barbara Kahn, Americus Reed and James Surowiecki
Is the power of brands in decline? Some people argue that the age of consumer loyalty to a certain brand name is over. With the rise of the Internet and social media, we can now do our own research and read reviews of products instead of relying on advertisers claims. Today, how the empowered consumer is changing marketing and advertising. Marty talks with BARBARA KAHN, Director of the Jay H. Baker Retailing Center at The Wharton School, AMERICUS REED, Professor of Marketing at the Wharton School, and JAMES SUROWIECKI, staff writer for The New Yorker.