Online privacy, the consumer and do not track lists
January 6, 2011
Have you ever had the experience of shopping for something online – maybe a new TV — and the next day suddenly you’re being bombarded with ads for televisions. When we’re online, visiting sites, we are being watched, spied on — tracked. A lot of people are worried about the lack of privacy online and now the Federal Trade Commission has proposed a “Do Not Track” list. Like the “Do Not Call” list that protects people from telemarketing phone calls, the “Do Not Track” list would allow people to opt out of being followed online. In this hour, we’ll talk to computer privacy expert LORRIE CRANOR about how tracking works and how we can protect ourselves. We'll also get the advertisers' perspective from MIKE ZANEIS, Senior Vice President and General Counsel at the Interactive Advertising Bureau.