Radio Times

Superhero or slacker? How the media and marketers stereotype boys

March 12, 2010

boyhoodHour 2

According to our guests, educators Lyn Mikel Brown and Mark Tappan, boys are besieged by images and messages from marketers and the media that encourage them to be over-the-top tough, aggressive winners or funny, underachieving slackers. In Packaging Boyhood, their book with co-author Sharon Lamb, they examine the troubling stereotypes in cartoons, videogames, television shows and movies that tell boys what it means to be a boy. They join guest host Tracey Matisak to talk about it all.

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