http://whyy.org/cms/news/health-science/2009/07/09/mapping-ads-in-philly-neighborhoods/11187 News and Information from WHYY in Philadelphia Thu, 29 Mar 2012 19:54:03 -0400 hourly 1 http://wordpress.org/?v=3.0.4 http://whyy.org/cms/news/health-science/2009/07/09/mapping-ads-in-philly-neighborhoods/11187/comment-page-1#comment-400 thomas Fri, 10 Jul 2009 13:19:20 +0000 http://whyy.org/cms/news/?p=11187#comment-400 Thanks for the article... Springfield, Marple, and Haverford Townships are currently fighting a local 'billboard' company (Bartkowski Investment Group, Inc 'BIG') to prevent them from installing 'industry standard signs'...aka billboards...throughout the townships. These large billboards, similar to what is put up along a highway, are proposed to be installed right next to somebody's home. The company is challenging the local sign ordinances by taking the position that, since the townships will not allow them to install large 'signs' that the are 'industry standard', their constitutional rights are being violated. Nevermind that money earned will not remain local, nor will locals have ANY choice about what is posted on these large billboards lit up all night... Keep up the good work Taunya! Thanks for the article…
Springfield, Marple, and Haverford Townships are currently fighting a local 'billboard' company (Bartkowski Investment Group, Inc 'BIG') to prevent them from installing 'industry standard signs'…aka billboards…throughout the townships. These large billboards, similar to what is put up along a highway, are proposed to be installed right next to somebody's home. The company is challenging the local sign ordinances by taking the position that, since the townships will not allow them to install large 'signs' that the are 'industry standard', their constitutional rights are being violated. Nevermind that money earned will not remain local, nor will locals have ANY choice about what is posted on these large billboards lit up all night…
Keep up the good work Taunya!

]]> http://whyy.org/cms/news/health-science/2009/07/09/mapping-ads-in-philly-neighborhoods/11187/comment-page-1#comment-397 Greg Oehme Thu, 09 Jul 2009 11:29:46 +0000 http://whyy.org/cms/news/?p=11187#comment-397 I heard this story on my commute to work this morning. I agree that there is probably a link between exposure to advertisements and the adoption of particular products. I also agree that marketers know exactly what they are doing with ad placements and that targeting ads for junk products to children is not only pervasive, it is predatory. However, I am loathe to impede upon the First Amendment, which seems to be slowly eroding away in our society by well-intentioned people in order to "protect" us. The Supreme Court limits free speech in only the most egregious circumstances. What your story does not mention is that many studies also show the direct link between parental behavioral modeling and children's later behavior. These studies show that the primary method of behavior adoption by children is direct observation of their parents and family - monkey see, monkey do. So, for those parents who are concerned about their children not smoking, abusing alcohol, or eating junk food, model this behavior at home. It will have strongest influence on your children. Don't restrict free speech. I heard this story on my commute to work this morning. I agree that there is probably a link between exposure to advertisements and the adoption of particular products. I also agree that marketers know exactly what they are doing with ad placements and that targeting ads for junk products to children is not only pervasive, it is predatory. However, I am loathe to impede upon the First Amendment, which seems to be slowly eroding away in our society by well-intentioned people in order to "protect" us. The Supreme Court limits free speech in only the most egregious circumstances. What your story does not mention is that many studies also show the direct link between parental behavioral modeling and children's later behavior. These studies show that the primary method of behavior adoption by children is direct observation of their parents and family – monkey see, monkey do. So, for those parents who are concerned about their children not smoking, abusing alcohol, or eating junk food, model this behavior at home. It will have strongest influence on your children. Don't restrict free speech.

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