Restaurant Identity Project
February 19, 2016
Produced by Monica Rogozinski
Restaurant Design is a big component of a new restaurant. As part of Tyler School of Arts at Temple University, the Graphic and Interactive Design Program students, spend a semester working on a full concept for a restaurant they create.
Students come up with a theme based concept for a restaurant. They figure out the type of food that would be served based on their concept. They name the restaurant and design a logo, menu, packaging (bags and boxes, and other collaterals). They do all their own copywriting for the restaurant culminating in a complete branding project. The exhibit installation and deinstallation are part of it as well.
Every year a renowned designer is invited to judge the show and award students in different categories. This year, Roberto de Vicq de Cumptich came from New York City to talk to the students about his work for numerous restaurants across the country, including the Starr Restaurants and his design for Parc and Il Pittore in Philadelphia.
The exhibition and award ceremony attract students from all departments at Tyler, and has been one of the most popular within the school and the Temple community for the last 15 years.
Check out Roberto de Vicq’s Bembo’s Zoo interactive alphabet website at http://bemboszoo.com/
Produced by Monica Rogozinski, Edited by Kelsey Styles
Kelly Holohan, head of Tyler School of Art’s graphic and interactive design program, describes the school’s four year graphic design BFA program, as well as the classes offered within that major. Tyler School of Art offers a curriculum that students can really sink their teeth into!